Edinburgh's Hogmanay sponsorship and marketing site

New Year's Day

New Year’s Day events and activities to reform and renew the mind, body and spirit

• Previous Sponsors:
  EventScotland, Scottish Government, Edinburgh Bike Cooperative, Eukanuba, Dofos Pet Shop
• Attendance: 20,000+
• Audience Profile: International and Family audience
• Previous events:
  Music & Arts programme
  A New Year’s Day Conversation – debate & discussion
  International Street Theatre
  NYD Triathlon and Kids Duathlon
  Edinburgh’s Dogmanay

The Loony Dook
Only for the mad or the brave! A New Year dip into the Firth of Forth beneath the iconic Forth Bridges.

• Attendance: 4000
• Audience Profile: 17yrs – 60yrs
• Entertainment: Loony Dook Parade, Pipe Bands

A New Year’s Day Conversation

• Attendance: 200+
• Audience Profile: 35yrs – 70yrs
• Entertainment:
  Topical discussion and debate
  Guest celebrity speakers
  Academic content

To enquire about sponsorship for this event please email sponsorship@edinburghshogmanay.com

• Torchlight Procession
• The Night Afore
• Edinburgh’s Hogmanay Street Party
• Concert in the Gardens
• The Keilidh
• New Year's Day
• Other Events